Hi,
Good to know that you solve your issue.
In case where other people have a similar issue.
JCE is right displaying in your page but you need to configure the front-end settings of JCE.
That plugin have a set of profiles and if your user do not have right for the features ; they will just not be displayed.
For more details about the JCE configuration; best is to contact directly the JCE support.
Regards,
Jerome - Obsidev.com
HikaMarket & HikaSerial developer / HikaShop core dev team.
Also helping the HikaShop support team when having some time or couldn't sleep.
By the way, do not send me private message, use the "contact us" form instead.