Hi,
The name of the setting is "Vendor listing" and it does not indicate "front" between parentheses (like the next setting is doing).
Which means that the setting is for the backend vendor listing.
The setting you're looking for is simply "front-end".
Regards,
Jerome - Obsidev.com
HikaMarket & HikaSerial developer / HikaShop core dev team.
Also helping the HikaShop support team when having some time or couldn't sleep.
By the way, do not send me private message, use the "contact us" form instead.