SEO optimization

Hello,
I have been trying to improve my search engine ranking by using the godaddy tools for cleaning up my website.
One of the erros I am getting is:
Proper Navigation
Each page of your site should contain links to every other page so search engine spiders can find every page. This is
a critical step for the proper indexing and page rank distribution of your site.
Look out! The majority of your pages have navigation issues.

Do you have any idea what this means, becasue it is listing all my product pages??

The second error is
111 pages have no external links.

Any toughts??

Thanks

Hi,

1. Hikashop handles SEF but not SEO, so I think that you can maybe use some Joomla SEO extension .

2. You can maybe use the HikaShop Microdata on Product Page plugin, wich will allow you to have a better SEO score and a better "schema" for your product page (You can have a look at this if you want more information about schemas).

Hope this will help you.

I wouldn't be too concerned with that message. So long as you have a sitemap and have submitted it to Google the spider will have all of the pages it needs. On each page you should have links to related pages that will reinforce the credentials of that page. Its more important to have a link to the product category and any related articles than use the scattergun approach being promoted by Godaddy. Of course SEO rules change everytime one of Googles employees has a bad nights sleep and changes their algorythm so it is a changing target.

Thank you gentlemen, I am continueing to chase this down and will make sure I have a good site map:)

"Each page of your site should contain links to every other page so search engine spiders can find every page. This is
a critical step for the proper indexing and page rank distribution of your site."

This is insane advice!! As Rod suggests above, use a sitemap and make sure that relevant pages are linked to eachother