Mmm. I see two modules in your screenshots.
Normally, you should have:
1 module displayed the categories listing (I see that you have it already).
1 menu displaying categories. That menu should be selected in the module above mentioned in the menu option.
1 module displaying a listing of products. That module should be selected in the menu above mentioned in the associated modules option.
In your case, I see that your menu is displaying products and not categories and that there is no products listing module attached to it.
If you create the first module as explained in the tutorial
www.hikashop.com/en/support/documentatio...splay-front-end.html
the system should create automatically the menu and second module with the good parameters. Note that with HikaShop 1.5.3, we improved that process so you might want to update first if you have a previous version before trying that.