Here are some ideas to optimize your shop for this important period, Christmas . Hoping this will help you, and especially that you will discover some things you didn't know, let's jump in !

Use badges to highlight your products !

Here, the point is for the customers to be able to clearly distinguish the relevant products from others. For example, the ones that are a good fit for gifts.
If your shop is old enough, have a look at what kind of products sold well around this same period in the past years.
In HikaShop, you can use the Orders>Reports menu to generate such statistics on your products.

When you have your selection, add a specific badge to distinguish them and catch the eye of your customers ! It will be smart to create a specific unpublished category and assigned it to the badge and to these products. First, that will allow you to easily add/remove the badge on the products by adding/removing the category in them. Secondly, it will allow you to create a HikaShop content module specifically for that category to display these "recommended" products if necessary.
If you have lots of products, you can even think about using the carousel effects on it to dynamically display the products in the module.

Let's summarize :

• Create and add badges
• Create HikaShop content module instances via the Joomla modules manager
• Add a listing module on a central position.
• Use carousel effects and other slider effects.

You can find here some tutorials to help you set these up :
Listing and Modules
Badges

Modules: Look at the "Product display" section of our Integration documentation section to discover all the products slider modules compatible with HikaShop.

Email Voucher and gift certificates

The first thing you can do is to send a newsletter for such period of the year. When customers have lots of shopping to do, it can remind them your online shop is still here and opened and all day long, and maybe trigger a sale from them.

On top of that, you can include a generic coupon code in it. It can really help drive in sales and is very easy to do. Better yet, you can send newsletters with unique coupon codes, for specific periods, events, or customers birthday.

Offering unique coupon codes creates customer loyalty and the best newsletter component to do that in Joomla is Acymailing.

There is a specific integration between Acymailing and HikaShop for coupon generation in order to be able to do that.

Newsletter with Acymailing

When you edit a newsletter in Acymailing you can add tags.
These tags will generate some dynamic content in your newsletter for each person receiving it. It can display user information (firstname, lastname), product details, etc and most importantly for our current subject, a coupon code.

Use the tag button in the toolbar to open a modal box for the tag creation.

Depending on the version of Acymailing you are using and the status of your AcyMailing plugin, you will have different features for the tags.