Hi,
Depending how that order notification email is sent, the image might not be included correctly.
After that, you can have issues regarding to the email system which is used by Joomla ; that's why there is few settings in the "attach serial" plugin (in the Joomla plugin manager part) to tweak how the image is included.
The last possibility is a fix we made few weeks ago and which will be include in the next build.
In the plugin "plugins/hikaserial/attachserial/attachserial.php", you need to replace
$img = $this->initializeImage($file_path, $extension)
By
$file_path = JPath::clean($file_path);
$img = $this->initializeImage($file_path, $extension);
And it will avoid an issue with some versions of PHP GD.
Regards,