Linking Product Listings

I have been able to create a product page that can be accessed via a menu option on Joomla, but how can I make a product page be accessible via a web link in an article? For example, I have a page that I created that displays a work of art from multiple artist. Each image has two links below them. One "shop" that should link to the product page associated with the artist and the other "view" that links to a photo gallery. The problem I am having is that do not have the correct string to link to the product listing page of the particular artist. Thanks in advance for your assistance.

Thanks for the reply. I understand how to create product listing pages that can be navigated to via a menu option. What I need to know is how to create a link within an article that navigates the user to the product listing page.

So which string would be the correct string?

1. index.php?option=com_hikashop&view=product&layout=listing

or

2.index.php?option=com_hikashop&ctrl=product&task=listing&type=product&filter_id=12

For some reason I am linking to the product listing page but no products are being displayed. I don't think that I am typing the string correctly. Please help me.

Am supposed to be trying to link to the HikaShop component or the menu?

Problem solved. The mistake was in the syntax that I was using. In the end I was trying

index.php?option=com_hikashop&view=product&layout=listing&category_id=12

instead of

index.php?option=com_hikashop&view=product&layout=listing&cid=12

Thanks

Ran into another issue. The string above does link to the general product listing page but not to the link associated with the page created in the menu because the changes made to the display are not being reflected.

The solution that I used to solve this problem is to use the index.php?option=com_hikashop&view=product&layout=listing&cid=12 string and then change the default display options in the configurations tab.