Hi,
It depends how you want to handle it. You could use a characteristic to let the user select the number of m². If it's just about changing the text, that could be possible but you will have to edit the file listing_price of the view product via the menu Display->Views and change the code there in order to display the prices differently based on the products.
You can do something like this:
switch($this->row->product_code){
 case 'my_product1':
 case 'my_product2':
  //display price in one way
  break;
 case 'my_product3': 
  //display price in another way
  break;
 default:
  //default
  break;
}
If you want to restrict the prices based on the user group, you will need the Business edition.
Options enables you to thing product pages like this one:
	www.demo.hikashop.com/index.php?option=c...ow&Itemid=91&lang=en
Here is some documentation on that : 
	www.hikashop.com/support/documentation/i...ct-form.html#options