If you set a quantity in your options, the message won't appear.
If you still want to have no quantity but that you don't want to have the message, I'm afraid that the only solution is to modify the code in the file administrator/components/com_hikashop/classes/cart.php and remove the lines:
$app =& JFactory::getApplication();
if( $quantity == 0 ) {
$app->enqueueMessage( JText::sprintf( 'LIMIT_REACHED_REMOVED', $product->product_name));
} else {
$app->enqueueMessage( JText::sprintf( 'LIMIT_REACHED', $product->product_name));
}