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You need to create a new module of the type hikashop content module via the joomla manager and, in the hikashop options of the module, you need to make it display related products on the product page.
Then, you can leave it unpublished, and make it published, in the "modules under the product page" option of the Display tab of the configuration of HikaShop.

I don't understand. The translation from Google Translate is too messy.

In the module's options (that you can find via the joomla module manager) you can assign the module to only some pages. So you should remove that module from the categories listing page if you don't want to display it there.

Could you give a link to your website so that we can see the problem ?

Your website is not working. I can't access it.

It's working now.

So I understand that you want to deactivate the module on the shop's first page as it's not displaying anything but that you want it displayed on the other pages of the shop. That's actually not possible with the way it's done.

There would be a solution though:
activate the loadposition plugin of joomla
Move your current shop menu in the hidden main menu
create a new module of the type hikashop content module which would display a listing of the categories like you have on your current shop page. Set it's "menu" option to your shop menu
create a new joomla article and include that module using a loadposition tag ( docs.joomla.org/How_do_you_put_a_module_inside_an_article%3F )
create a new shop menu which would link to that article.
In your "meme categorie" module, you will have two shop menus. If you remove the assignment to the new shop menu you created, you won't see it on the first page but you will see it on other pages.