Hi,
We had the request to have the english names displayed in the addresses by some merchants, specifically the ones targeting several countries with different languages.
So we went with that.
It's hard to please everyone, which is why we give the possibility to change the names in the backend.
I understand that it can be a lot of work to do that each time you setup an HikaShop if that's what you need. But in that case, you can just export the data of the hikashop_zone table via your phpmyadmin and import it on your new website's database via phpmyadmin and that will give you the names like you want in a few clicks.