Hello,
You can use double quotes in your translation content.
Since the translation content must be between two double quotes, if you add some into, it can't be read by the Joomla language core system afterwards.
And please note that carriage return are not well appreciate by the Joomla language system either.
Regards,
Jerome - Obsidev.com
HikaMarket & HikaSerial developer / HikaShop core dev team.
Also helping the HikaShop support team when having some time or couldn't sleep.
By the way, do not send me private message, use the "contact us" form instead.