Hi,
A coupon won't help you here.
What you can do is use the limit system in the menu Products>Limits.
There, you can create a limit which can be on several products and enforce it on the current cart only, or on a period of time, or forever.
So you can create a "forever" limitation and set a quantity limit of 2 so that people won't be able to purchase more than 2 of the products with the same user account, no matter what.
Now they could still do it by creating different user accounts. But you won't be able to avoid that.