Hi,
As @oxido said, you want to check the "Image resize during upload" setting of the HikaShop configuration page.
If that setting is not empty, HikaShop will resize your images when you add them to your products and categories and this can incur a loss of sharpness.
So make sure that this setting is empty. Now, this will only solve the problem for new images you'll add to your products / categories.
For images already added to your shop, you would need to reupload them via FTP in the folder images/com_hikashop/upload/