Hi,
If you load the product ; you will load the "product" custom fields.
If you want to access to the "item" custom fields ; you should load the "order product" ; but that's not needed when you have the order object (from a "loadFullCart" because the item custom fields are already loaded there).
Regardsn
Jerome - Obsidev.com
HikaMarket & HikaSerial developer / HikaShop core dev team.
Also helping the HikaShop support team when having some time or couldn't sleep.
By the way, do not send me private message, use the "contact us" form instead.