Hi,
A wildcard ?!
I am afraid that I don't understand what you mean or what you want to achieve.
I clearly don't see what would be the goal of a wildcard.
Please notice that the link between the coupon/discount and the product is made by the "product id".
Otherwise, you you can apply coupons/discounts on categories ; which is really useful to affect a large bunch of products.
And it will be the recommended method if you have a large number of product to link with the coupon/discount.
Regards,
Jerome - Obsidev.com
HikaMarket & HikaSerial developer / HikaShop core dev team.
Also helping the HikaShop support team when having some time or couldn't sleep.
By the way, do not send me private message, use the "contact us" form instead.