Hi,
No, that's the product code not the product name. That's done on purpose so that when you import the CSV on a website without these products, HikaShop can link the variants with the corresponding product properly as the products might not have the same product_id.
If you don't want that, you can remove the code:
foreach($this->products as $k => $product) {
if($product->product_type == 'variant' && !empty($product->product_parent_id))
$this->products[$k]->product_parent_id = $this->products[$product->product_parent_id]->product_code;
}
in the file "export" of the view "product" via the menu Display>Views as a view override.