Hi,
Ah ok, I didn't understand that you wanted to actually propose both prices based on the type of the user.
To effectively propose both prices to different users, you can't do it like that.
First, you need to have your users in different user groups in Joomla.
Then, in each product, you need to add both prices as prices and leave the "retail price" field empty. And in each price, you need to configure the "access level" setting so that each one is only available for the corresponding user group(s).
That way, customers will see one or the other price.
Then, if you want to customize the look so that you have different text around the prices based on the situation, you can't use translation overrides. You'll have to customize the view file product / listing_price via the menu Display>Views. This require PHP development skills. If you're not a developer yourself, you'll have to hire one to help you with this.