I want to create a special side with user defined

-- HikaShop version -- : 2.3.5
-- Joomla version -- : 3.3.6
-- PHP version -- : 5.4.34
-- Browser(s) name and version -- : firefox 34.0 safari 8.0
-- Error-message(debug-mod must be tuned on) -- : There is no error message

Hello Support Team
I want to create a special side for the user to buy with hikashop
I want to create special fields which the user can fillout during the ordering. I have read all in the Handbook for HikaShop in German about site 8.19.5.2 side 501 - side 510 but there is nothing about different pictures. I want to have
in the first line some pictures the user can order with a click. this to have work is not clear with pictures
the second line should give the user to implement text this is clear and functions
the third line should implement a "&" in special text formats show as picture this to have work is not clear with pictures
the fourth line should give the user to implement text this is clear and functions
I hope you can tell me about doing it on the right way to get the "not clear"
I want to create a short picture which I want to copy to this message
on 1 Position i need to implement 4 picture which he should click.
on Position 3 i need to imlement 4 or 5 pictures with "&" in different handwritten fonts

I hope you can help me and my problem.

Thanks for you answer
I have changed the side in another way.

kind regards

Hansjörg