Google search console notice missing field (SKU, URL, brand, etc)

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  • Hikashop Business
3 years 9 months ago #333377

-- Error-message(debug-mod must be tuned on) -- : Google search console

I received a notice from the Google Search console on several Hikashop website I manage.

I realize this may have nothing to do with Hikashop, but I am hoping others have had to deal with it and may clarify some things for us.

This is what google search console says:

Top Warnings
Warnings are suggestions for improvement. Some warnings can affect your appearance on Search; some might be reclassified as errors in the future. The following warnings were found on your site:
Missing field "sku"
Missing field "url"
Missing field "priceValidUntil"
No global identifier provided (e.g., gtin, mpn, isbn)
Missing field "brand"
We recommend that you fix these issues when possible to enable the best experience and coverage in Google Search.

Does the above have anything to do with Hikashop? So far I wasn't able to find how Google Console wants that information presented to them. For instance, Hikashop doesn't have a UPC (or "global identifier" as they call it) field. Even if I created my own, I don't know what formatting it needs and we are currently not using UPC codes (and I suspect many smaller vendors may not have them either).
Another obscure thing is the "Missing field url" notice. Shouldn't Console just look at the product page URL and call it a day? Where am I putting that so Google Console can read it?

I am incredibly confused in this regard and I'd appreciate any help. All I have found so far sort of assumes some sort of prior knowledge I likely do not have.



Thank you

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  • MODERATOR
3 years 9 months ago #333378

Hi,

Basically, these are things Google would like to know. But that doesn't mean that you want to provide them to Google.
For example, the first one, on the missing sku can be "fixed". For that you need to activate the "show product code" setting of the HikaShop configuration. That will make it so that the product code will appear on your product details pages and Google will then be able to fill that SKU with the product code you provide.
But maybe you don't want to display the product code of your products to your users (or Google, since it might display it to the users on its search results if it knows it).
So basically, warnings can be ignored. You should only get worried if you see errors there.

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