Hi,
That's because you have the "redirect to checkout" setting set to "on success". So if the add to cart is successful, the system will redirect automatically to the checkout after displaying the popup. You want to turn that off.
Regarding the HTML code, it doesn't support displaying a popup and can only redirect to the checkout.
If you want to have an add to cart button with the popup in an article, you need to use a content tag instead:
www.hikashop.com/support/documentation/1...-product-insert.html