Hi,
The subscription is for the services (support, updates, cron task, etc).
You do not need to renewal your subscription to continue to use HikaShop.
The renewal is less than the original price. You can see the prices by going in the "My subscription" page.
We propose a "one year" and a "two years" renewals, for the services I mention just above.
For example, the "one year" for HikaShop essential is 20 euros when the "two years" for HikaShop essential is 35 euros.
Kind regards,
Jerome - Obsidev.com
HikaMarket & HikaSerial developer / HikaShop core dev team.
Also helping the HikaShop support team when having some time or couldn't sleep.
By the way, do not send me private message, use the "contact us" form instead.