detailed product page layout

Hi,

i know we can change the product listing layout...i did.
But i would like to know if it's possible to have different layouts (according to product category) for detailed product page ?

e.g.: business cards will have layout A, while flyers/brochures will have layout B.

it has it's importance when type of information is differently evaluated.
e.g.: for a flyer, customer could be interested in viewing picture first on the page top, while for a component, customer would be interested in viewing features list first.

thx.