Change menu display in product view

i have one image attached to a hikashop category view but when i click in a product i want the view clean without the image, so what i did is to create a moule with the image and display it only in category menu display, then in product image-title view i added <?php $this->menu_id = '&Itemid=120'; ?> whre 120 is a menu with nothing on it, but it does not work, any idea?

Its Local but i´ll explain it better:
1.- i have a module in joomla with an image for example and i want that image to be displayed only in the product listing of the view in hikashop.
to make that i have a menu called products, i click on it, it displays the products listing and the image on the top. This image module is selected for just products listing.
2.- In this product listing i click on any article to see its full description, the problem is that the image is still there, it does not desappear.
3.- Waht i want is that in the product complete view the image does not display so i supossed i have to force a menu when you click in the product, am i right?

i dont know if i understand it properly or i did not explain as i should im going to upload images:
1.- First one

as you can see i have three joomla modules, banner, cart, and recent view wich i want to be displayed in product listing

2.-Second one



In this one is the product view and i don´t want banner to be displayed and perhaps neither cart nor recently viewed

3.-Third one



when i go to checkout the three of them are there and i want a clear template no modules no banner etc...

is it possible?

i was going to try it, thank you