The published values of the module in the "associated modules" of your hikashop menus. If you publish a module there, it will be displayed below the menu automatically. That enables you to display a products listing below a category listing menu and keep two set of options, one set (the one of the category listing menu) for the category listing and one set (the one of the module associated to the menu) for the products listing.
If you want to have a module on a position of your template, you should not use a module created by hikashop and associated to a menu, but you should create a NEW module for that. That's what we tell you to do on the tutorial regarding the display of categories or products with a module:
www.hikashop.com/support/documentation/6...ml#categories_module
If you don't create a new module and use an module which is already attached to a menu, when you modify the options of the module, it will apply to both the display of the module in the template and the display of the module under the menu category listing.
The names of products with characteristics have the value of the characteristic automatically added to it by default, unless you turned off the option "Append characteristics value to product name" of the configuration. So you should not have any problem to distinguish between the different variants of a product. Here is an example on our demo website:
www.demo.hikashop.com/index.php?option=c...ow&Itemid=82&lang=en